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Writer's pictureAndrew Ang

5 ways to engage with your clients

Here are five key tips for companies looking to authentically engage their customers:

  1. Offer customers real value. “Engagement marketing means leading with content, not products,” Sawhney says. ...

  2. Build a community. ...

  3. Inspire people. ...

  4. Provide entertainment value. ...

  5. Keep the conversation going.

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